privacy policy

Flow Fashion is committed to giving you as a customer the best possible experience using our online store, and to living the website and the shopping process in a positive way from the moment you start browsing. our many products, until the moment you actually receive your order. As part of your working experience with us, we want to assure you that we protect and respect your privacy and treat all of your personal information with care.

We respect the following principles when processing your personal data.

1. We collect and store information for the following primary purposes:

at. Packaging and delivery of your order

b. Improve your user experience

vs. Marketing

e. Legal obligations

2. We only collect the information we need for the above purposes.

3. We delete your personal information when we no longer need it.

4. We do not sell your information

5. We keep your information secure

Below, you can find out more about how and why we collect and store your personal data - and what we do with it.

You can also read how you can exercise your rights as a data subject with us, for example requesting access to your information.

Collection and use of your personal data

Finalize your order

To process your order, we need certain information from you. We need your name, address, email, phone number, payment details and of course what products you ordered.

When you place an order, payment is handled by our payment solution partners, Wallee TWINT and credit card and PayPal. When your order is packed and ready to ship, we will share your name, address, email and phone with our PostFinance transport partners to complete the delivery.son.

Our payment and transportation partners are committed to protecting your information.

Improve your user experience

We are constantly working to provide you with the best user and commerce experience on our website. We do this in a number of ways, but an important part of it is being able to track your searches on our site. We do this with the help of cookies. Read more about this under Cookies below.


We also use your information to send you marketing and to tailor the marketing you see.

You can always object to the processing of your personal information for direct marketing purposes by going to My Page and changing your preferences and subscribing to newsletters in the link following the email.l.


Flow Fashion has its own newsletter where you as a customer can sign up to receive emails about great offers, news and events happening in our stores in Sion. You can revoke your consent to the transmission of these notices at any time.

Legal requirements

In addition to the above processing of your personal data, we use and store your personal data to comply with regulatory requirements, eg. accounting rules.

Legal basis for the collection and use of your personal data

We collect and use your personal information on the following legal bases:

1. Execution of an order

2. Our legitimate interest

- Customer service

- Improve your user experience

3. Your consent

- Customer club newsletterr)

- Cookie-based marketing

4. Our legal obligations

- Legal requirements


Social media

If you follow us or interact with us on any of our pages on a third party social media platform, such as Instagram and Facebook, the information you provide will be governed by the third party privacy policies, as well as those policies. confidentiality.

Retention period for personal data

We will only retain your personal information for as long as necessary to fulfill the purpose for which it was collected or to comply with regulatory requirements, e.g. accounting rules.

You can also submit a request asking us to delete specific information or any personal information we hold about you. We will comply with the request, unless we are obligated to store the information for legal reasons or to establish, exercise or defend legal claims.

Your rights

As an importer of European brands and a Swiss citizen, your personal information is covered by the EU GDPR privacy policy. This means that your rights as a registered person are the same in all EU countries.E.

Below, you can find out more about your different rights:

The right of access

One of your most important rights is the right to request access to the information we have stored about you. In this case, we will provide you with a copy of your personal information.

The right to be forgotten

Another important right that you have in our relationship is the right to be forgotten, which means that you can send a request and request that we delete the information we have stored about you. We do not necessarily delete all information as we are required to continue to store certain data in order to comply with legal requirements.

The right to object

You have the right to object to the processing of your personal data for certain reasons. For example, you can object to the processing of your personal data for direct marketing purposes, including profiling.

The right to correction

If you believe that any information we have recorded about you is inaccurate or incomplete, please let us know and we will update your information.

Right of restriction

In combination with some of your other rights, you can also ask us to restrict the use of your personal information, eg. instead of a complete deletion or during our review of your objections.

The right to data portability

You can send a request and ask us to provide you with the personal data you have provided to us in a structured, regular and machine-readable format and to transfer the information directly to a specific recipient.


If you would like to make a complaint about the way we handle your personal information, you can always contact customer service. You can also file a complaint with your local data regulator.


Google analytics

We use Google Analytics for:

Identify unique users
Remember the number and time of previous visits
Find out where users are coming from
Determine the start and end of a visit

Cookies from commercial third parties

We use Google Adwords and Facebook third-party cookies to provide our users / customers with relevant marketing and a good user experience. We also use it to measure impact and deliver more relevant ads. The cookies do not record any personal information on the site and the data is anonymous.s.

Cookies allow you to:

  • Activity-based frequency control announcements
  • See user behavior on the site in relation to current direct advertising
  • Gather information on product interests to serve more relevant ads
  • Target ads to selected customer groups

Learn more about the Google Adwords privacy policy at google.com.

Learn more about facebook.com's privacy policy.

In Google Analytics, we have also enabled support forremarketing for banner ads. We do this to help you serve ads that are more relevant to your interests. Additionally, it enables third party vendors, including Google, to serve our ads across the web. Display Advertising Aid uses cookies from Google Analytics and DoubleClick to inform, optimize and serve ads based on your previous visits to our site.

The cookies used and the duration of these cookies vary depending on the history of your browser and will therefore not be described in detail. The cookies common to the site which are not already described in the table below are used in order to offer you more relevant advertisements.

If you browse the web used by a user logged into Google, Google will try to get a picture of who you are and what interests you. If you want to see this profile, modify it or delete data from your profile, you can visitGoogle Ads settings.

We also recommend that you check out the optionscurrently available Google Analytics opt-out.